Brightshare Ltd Changes Affiliate Terms and Conditions

The group responsible for All Slots Casino and All Jackpots Casino, Brightshare Ltd, a UK regulated online gambling company, has changed their affiliate terms and conditions. The new terms will apply to all affiliates retroactively, meaning they will apply to all affiliates, even those who have signed up with the program under the original terms and conditions eight years ago when the program began its operations.

The new terms and conditions threaten to terminate affiliate contracts if a promoter goes three months in a row without sending a new player. So, say an affiliate marketer has sent thousands of players over the past decade to Brightshare casinos, then said affiliate goes three months in a row without sending a new player, all of that hard work will go down the drain as Brightshare declares that account inactive, in effect stealing all the players from the affiliate.

An email response from Brightshare after questioning the new terms and conditions simply stated, “The rationale behind each of the changes is to create more balance between both partner.” And yes, it was written in the broken English as displayed.

“Back in the day a company like this would have been destroyed by the community,” said Joe Aaron, a long time affiliate responsible for such sites as GamblingWorld.com, one of the most popular gaming news sites during the height of online gambling’s popularity in the mid-2000′s.

“The UIGEA caused us to lose all our income, and as a result, the community truly became the wild west,” Aaron said, “whereas before the industry insiders and forums were pretty good at self-regulating, now these programs can do whatever they want with no repercussions.”

Brightshare has been long regarded as one of the best affiliate programs in the world, providing marketers with Microgaming powered casinos like All Slots and All Jackpots, each of which that offers over 350 casino games. Just as they were becoming a strong contender in the hot new mobile gaming market, they might lose their steam, assuming some of the bigger affiliates stop pushing their brands as a result of the T&C changes.

We are still waiting to hear back whether the forums that review affiliate programs in the gambling industry (Affiliate Guard Dog and Gambling Portals Webmaster Association) will mark Brightshare as rogue. Brightshare is currently a Gold member on GPWA, the highest level of affiliate programs the forum offers.

GPWA gets paid good money for their sponsorships so it is not known whether they will demote the now rogue brand.